{"title":"Face","description":null,"products":[{"product_id":"elf-power-grip-primer-1","title":"e.l.f. Power Grip Primer, Gel-Based \u0026 Hydrating Face Primer For Smoothing Skin \u0026 Gripping Makeup, Moisturizes \u0026 Primes(24 ml)","description":"\u003cdiv style=\"font-family: Inter, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Arial, sans-serif; color: #1f1f1f; line-height: 1.7; font-size: 16px;\"\u003e\n\u003c!-- Hero Section --\u003e\n\u003cdiv style=\"background: #F8F6F8; border: 1px solid #E5DEE6; border-radius: 12px; padding: 16px; margin-bottom: 14px;\"\u003e\n\u003ch2 style=\"margin: 0; font-size: 22px;\"\u003e🌟 e.l.f. Power Grip Primer — Your Perfect Makeup Base\u003c\/h2\u003e\n\u003cp style=\"margin: 8px 0 0; font-size: 15px;\"\u003eKickstart your beauty routine with the e.l.f. Power Grip Primer — designed to smooth, grip, and extend the wear of your foundation and makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Highlight Badges --\u003e\n\u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 8px; margin: 10px 0;\"\u003e\n\u003cspan style=\"background: #F6F8FA; border-radius: 999px; padding: 6px 12px; font-size: 13px;\"\u003e✨ Smooths Skin Texture\u003c\/span\u003e \u003cspan style=\"background: #F6F8FA; border-radius: 999px; padding: 6px 12px; font-size: 13px;\"\u003e🔒 Makeup-Gripping Formula\u003c\/span\u003e \u003cspan style=\"background: #F6F8FA; border-radius: 999px; padding: 6px 12px; font-size: 13px;\"\u003e⏱️ Long-Lasting Wear\u003c\/span\u003e \u003cspan style=\"background: #F6F8FA; border-radius: 999px; padding: 6px 12px; font-size: 13px;\"\u003e💧 Hydrating \u0026amp; Lightweight\u003c\/span\u003e \u003cspan style=\"background: #F6F8FA; border-radius: 999px; padding: 6px 12px; font-size: 13px;\"\u003e🌿 Vegan \u0026amp; Cruelty-Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- Why You’ll Love It --\u003e\n\u003ch3 style=\"margin-top: 16px; font-size: 18px;\"\u003e💖 Why You'll Love It\u003c\/h3\u003e\n\u003cul style=\"padding-left: 18px;\"\u003e\n\u003cli\u003e💖 \u003cstrong\u003eUltra-Grip Formula:\u003c\/strong\u003e Creates a velvety smooth canvas that holds makeup in place all day.\u003c\/li\u003e\n\u003cli\u003e💖 \u003cstrong\u003eFills Fine Lines \u0026amp; Pores:\u003c\/strong\u003e Smooths texture for a flawless base before foundation.\u003c\/li\u003e\n\u003cli\u003e💖 \u003cstrong\u003eHydrating \u0026amp; Lightweight:\u003c\/strong\u003e Comfortable feel for all skin types, even dry or sensitive.\u003c\/li\u003e\n\u003cli\u003e💖 \u003cstrong\u003eEnhances Makeup Longevity:\u003c\/strong\u003e Keeps foundation, concealer, and powder locked in place.\u003c\/li\u003e\n\u003cli\u003e💖 \u003cstrong\u003eClean Beauty:\u003c\/strong\u003e Vegan, cruelty-free, and free from parabens and harsh ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- Quick Highlights --\u003e\n\u003cdiv style=\"background: #FFF9E9; border: 1px solid #FFE8C2; border-radius: 12px; padding: 12px 14px; margin: 18px 0;\"\u003e\n\u003cp style=\"margin: 0; font-size: 15px;\"\u003e\u003cstrong\u003e✨ Quick Highlights:\u003c\/strong\u003e\u003cbr\u003e✅ Smooths \u0026amp; preps skin\u003cbr\u003e✅ Makeup stays flawless all day\u003cbr\u003e✅ Works with all foundation types\u003cbr\u003e✅ Light, hydrating feel\u003cbr\u003e✅ Vegan \u0026amp; cruelty-free formula\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- How to Use --\u003e\n\u003ch3 style=\"font-size: 18px; margin: 14px 0 6px;\"\u003e🪄 How to Use\u003c\/h3\u003e\n\u003col style=\"padding-left: 18px; margin: 0;\"\u003e\n\u003cli\u003eStart with clean, moisturized skin.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of primer to your face.\u003c\/li\u003e\n\u003cli\u003eFocus on areas where makeup tends to fade (T-zone, cheeks).\u003c\/li\u003e\n\u003cli\u003eWait a few seconds to set, then apply foundation.\u003c\/li\u003e\n\u003cli\u003eFinish with concealer, powder, and other makeup as needed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c!-- Package Info --\u003e\n\u003ch3 style=\"font-size: 18px; margin: 16px 0 6px;\"\u003e📦 \u003cmeta charset=\"utf-8\"\u003eIngredients:\u003c\/h3\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003cp\u003eWater (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower\/Leaf\/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240\/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Safety \u0026 Trust --\u003e\n\u003cdiv style=\"background: #F4FFF8; border: 1px solid #CFEAD8; border-radius: 12px; padding: 12px 14px; margin: 16px 0;\"\u003e\n\u003cp style=\"margin: 0; font-size: 14px;\"\u003e🔒 \u003cstrong\u003eConfidence You Can Trust:\u003c\/strong\u003e Secure checkout • Fast shipping • 30-day returns • Vegan \u0026amp; cruelty-free beauty brand\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/9675\/7669\/files\/joey-king--elf-cosmetics-112224-f4f8c68a726e4a44b2ce753899596257.webp?v=1755086799\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"569\" data-end=\"597\"\u003e\u003cstrong data-start=\"569\" data-end=\"595\"\u003eHighlights at a glance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"598\" data-end=\"929\"\u003e\n\u003cli data-start=\"598\" data-end=\"677\"\u003e\n\u003cp data-start=\"600\" data-end=\"677\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eTranslucent, gel-based formula works on \u003cstrong data-start=\"40\" data-end=\"58\"\u003eall skin tones\u003c\/strong\u003e and types (even sensitive).\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"678\" data-end=\"761\"\u003e\n\u003cp data-start=\"680\" data-end=\"761\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLightweight, \u003cstrong data-start=\"13\" data-end=\"32\"\u003enon-comedogenic\u003c\/strong\u003e (won’t clog pores) and fragrance-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"762\" data-end=\"845\"\u003e\n\u003cp data-start=\"764\" data-end=\"845\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSkin-plumping hydration with a \u003cstrong data-start=\"31\" data-end=\"46\"\u003edewy finish\u003c\/strong\u003e — no dryness or tightness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"762\" data-end=\"845\"\u003e\n\u003cp data-start=\"764\" data-end=\"845\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003c\/span\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSets in about \u003cstrong data-start=\"14\" data-end=\"28\"\u003e30 seconds\u003c\/strong\u003e—then apply your foundation for maximum staying power.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1576\" data-end=\"1596\"\u003e⚠️ FAQs \u0026amp; Tips\u003c\/h3\u003e\n\u003cul data-start=\"1597\" data-end=\"1829\"\u003e\n\u003cli data-start=\"1597\" data-end=\"1640\"\u003e\n\u003cp data-start=\"1599\" data-end=\"1640\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"17\" data-is-only-node=\"\"\u003eIs it sticky?\u003c\/strong\u003e Yes initially—but grips makeup. Wait 30 seconds and it's comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1641\" data-end=\"1724\"\u003e\n\u003cp data-start=\"1643\" data-end=\"1724\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"23\" data-is-only-node=\"\"\u003eNot for under eyes?\u003c\/strong\u003e Pat cautiously—some users see fine-line accentuation there.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1725\" data-end=\"1829\"\u003e\n\u003cp data-start=\"1727\" data-end=\"1829\"\u003e\u003cstrong data-start=\"1727\" data-end=\"1750\"\u003eBest for skin type?\u003c\/strong\u003e Works well across oily, dry, or combination skin—just use sparingly if oily.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1831\" data-end=\"1834\"\u003e\n\u003cp data-start=\"1836\" data-end=\"2021\"\u003e\u003cstrong data-start=\"1836\" data-end=\"1851\"\u003eFinal Note:\u003c\/strong\u003e\u003cbr data-start=\"1851\" data-end=\"1854\"\u003eThis primer is ideal if you want \u003cstrong data-start=\"1887\" data-end=\"1911\"\u003eflawless makeup wear\u003c\/strong\u003e, dewy glow, and skin texture smoothing—\u003cem data-start=\"1951\" data-end=\"1979\"\u003eall without the high price\u003c\/em\u003e. Perfect base for your full-face routine.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"381\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/9675\/7669\/files\/Sf370007c2479436489d76506b844a193e.webp?v=1753135433\"\u003e\u003c\/p\u003e\n\u003chr data-start=\"881\" data-end=\"884\"\u003e\n\u003ch3 data-start=\"886\" data-end=\"923\"\u003e✨ Join 1,000s Who’ve Gone Viral\u003c\/h3\u003e\n\u003cp data-start=\"924\" data-end=\"1014\"\u003eLoved by influencers, beauty editors, and everyday makeup lovers. It’s your turn to shine.\u003c\/p\u003e\n\u003chr data-start=\"1016\" data-end=\"1019\"\u003e\n\u003ch3 data-start=\"1021\" data-end=\"1051\"\u003e🛒 Ready to Grip \u0026amp; Glow?\u003c\/h3\u003e\n\u003cp data-start=\"1052\" data-end=\"1127\"\u003eAdd to cart and see why this primer is a must-have in every makeup routine.\u003c\/p\u003e\n\u003cp data-start=\"1129\" data-end=\"1217\"\u003e👉 \u003cstrong data-start=\"1132\" data-end=\"1215\"\u003e\u003ca data-start=\"1134\" data-end=\"1213\" rel=\"noopener\" class=\"\" href=\"https:\/\/www.tlmcolorfoundation.com\/products\/elf-power-grip-primer-1\"\u003eShop Now\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp align=\"start\"\u003e\u003cstrong\u003e\u003cspan\u003eGreen: Hyaluronic Acid Moisturising\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv align=\"start\"\u003e\u003cspan\u003eA moisturising face primer with a gel texture that smoothes skin while holding makeup in place. The gel formula grabs hold of makeup for a more flattering base.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv align=\"start\"\u003e\u003cspan\u003eKey Ingredients: Hyaluronic Acid - Helps skin retain moisture and plumps skin.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp align=\"start\"\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePink: 4% Niacinamide Whitening\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA viscous gel-textured facial primer enriched with 4% Niacinamide. Gel base formula with a viscous texture grips makeup firmly for a long-lasting finish, infused with 4% Niacinamide to help even out skin tone and brighten the complexion, giving skin a hydrated glow.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp align=\"start\"\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/9675\/7669\/files\/main-image-4_d90c2fc9-b564-4a58-9d4e-be9da91b25ca.jpg?v=1751552921\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp align=\"start\"\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/9675\/7669\/files\/main-image-2_683ff8a6-a850-4acf-8ca5-601463c4f7fd.jpg?v=1751552921\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp align=\"start\"\u003e \u003c\/p\u003e","brand":"tlmcolorfoundation.com","offers":[{"title":"e.l.f. Power Grip Primer, Gel-Based Hydrating Face Primer (Green)","offer_id":46412601786598,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"e.l.f. Power Grip Primer + 4% Niacinamide(Pink)","offer_id":46412601819366,"sku":null,"price":15.99,"currency_code":"USD","in_stock":true},{"title":"e.l.f. Power Grip Primer (Green) + 4% Niacinamide (Pink)","offer_id":47278998388966,"sku":"r345weweq","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9675\/7669\/files\/main-image-6_a9a2b712-e43e-4410-883f-8dafcac9b8d0.jpg?v=1763120678"}],"url":"https:\/\/www.tlmcolorfoundation.com\/collections\/face.oembed","provider":"tlmcolorfoundation.com","version":"1.0","type":"link"}